Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns

Michael Schade; Rico Piehler; Christoph Burmann; Claudius Warwitz

Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns

Michael Schade^*, Rico Piehler, Christoph Burmann, Claudius Warwitz

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	What happens in marketing, stays digital : rethinking marketing in the era of unlimited data
Subtitle of host publication	Proceedings of the 2016 AMA Winter Marketing Academic Conference
Editors	Thorsten Hennig-Thurau, Charles F. Hofacker
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	A-3-A-4
Number of pages	2
ISBN (Print)	0877573611
Publication status	Published - 2016
Externally published	Yes
Event	2016 AMA Winter Educators’ Conference - Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	27
ISSN (Print)	1054-0806

Conference

Conference	2016 AMA Winter Educators’ Conference
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16

Keywords

location-based advertising
advertising value
privacy concerns
privacy calculus theory
brand trust
advertising value model
personalized advertising

Cite this

Schade, M., Piehler, R., Burmann, C., & Warwitz, C. (2016). Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns. In T. Hennig-Thurau, & C. F. Hofacker (Eds.), What happens in marketing, stays digital : rethinking marketing in the era of unlimited data: Proceedings of the 2016 AMA Winter Marketing Academic Conference (pp. A-3-A-4). (AMA Educators Proceedings; Vol. 27). American Marketing Association.

Schade, Michael ; Piehler, Rico ; Burmann, Christoph et al. / Factors influencing the intention to use location-based advertising : the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns. What happens in marketing, stays digital : rethinking marketing in the era of unlimited data: Proceedings of the 2016 AMA Winter Marketing Academic Conference. editor / Thorsten Hennig-Thurau ; Charles F. Hofacker. Chicago : American Marketing Association, 2016. pp. A-3-A-4 (AMA Educators Proceedings).

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title = "Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns",

keywords = "location-based advertising, advertising value, privacy concerns, privacy calculus theory, brand trust, advertising value model, personalized advertising",

author = "Michael Schade and Rico Piehler and Christoph Burmann and Claudius Warwitz",

year = "2016",

language = "English",

isbn = "0877573611",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "A--3--A--4",

editor = "Thorsten Hennig-Thurau and Hofacker, {Charles F.}",

booktitle = "What happens in marketing, stays digital : rethinking marketing in the era of unlimited data",

address = "United States",

note = "2016 AMA Winter Educators{\textquoteright} Conference ; Conference date: 26-02-2016 Through 28-02-2016",

}

Schade, M, Piehler, R, Burmann, C & Warwitz, C 2016, Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns. in T Hennig-Thurau & CF Hofacker (eds), What happens in marketing, stays digital : rethinking marketing in the era of unlimited data: Proceedings of the 2016 AMA Winter Marketing Academic Conference. AMA Educators Proceedings, vol. 27, American Marketing Association, Chicago, pp. A-3-A-4, 2016 AMA Winter Educators’ Conference, Las Vegas, United States, 26/02/16.

Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns. / Schade, Michael; Piehler, Rico; Burmann, Christoph et al.
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data: Proceedings of the 2016 AMA Winter Marketing Academic Conference. ed. / Thorsten Hennig-Thurau; Charles F. Hofacker. Chicago: American Marketing Association, 2016. p. A-3-A-4 (AMA Educators Proceedings; Vol. 27).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Factors influencing the intention to use location-based advertising

T2 - 2016 AMA Winter Educators’ Conference

AU - Schade, Michael

AU - Piehler, Rico

AU - Burmann, Christoph

AU - Warwitz, Claudius

PY - 2016

Y1 - 2016

KW - location-based advertising

KW - advertising value

KW - privacy concerns

KW - privacy calculus theory

KW - brand trust

KW - advertising value model

KW - personalized advertising

UR - https://www.ama.org/wp-content/uploads/2019/02/2016-ama-winter-proceedings.pdf

M3 - Conference abstract

SN - 0877573611

T3 - AMA Educators Proceedings

SP - A-3-A-4

BT - What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

A2 - Hennig-Thurau, Thorsten

A2 - Hofacker, Charles F.

PB - American Marketing Association

CY - Chicago

Y2 - 26 February 2016 through 28 February 2016

ER -

Schade M, Piehler R, Burmann C, Warwitz C. Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns. In Hennig-Thurau T, Hofacker CF, editors, What happens in marketing, stays digital : rethinking marketing in the era of unlimited data: Proceedings of the 2016 AMA Winter Marketing Academic Conference. Chicago: American Marketing Association. 2016. p. A-3-A-4. (AMA Educators Proceedings).

Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns

Publication series

Conference

Keywords

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Cite this