Fast food and fast talks: exploration into the purchase behaviour of fast food over healthy food options by Indian teenagers

Kanika Meshram, Ranjit Voola

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2012
Externally published	Yes
Event	Indian Institute of Management International Conference in Marketing - Lucknow, India Duration: 12 Jan 2012 → 14 Jan 2012

Conference	Indian Institute of Management International Conference in Marketing
City	Lucknow, India
Period	12/01/12 → 14/01/12

Cite this

@conference{263c78cfd06f4e3c85af524805ad0e2a,

title = "Fast food and fast talks: exploration into the purchase behaviour of fast food over healthy food options by Indian teenagers",

author = "Kanika Meshram and Ranjit Voola",

year = "2012",

language = "English",

note = "Indian Institute of Management International Conference in Marketing ; Conference date: 12-01-2012 Through 14-01-2012",

}