Fighting COVID-19 with Mongolian fiddle stories

Gegentuul Hongye Bai*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    5 Citations (Scopus)

    Abstract

    This article examines the recontextualization of traditional Mongolian verbal art khuuriin ülger ('fiddle story') by Mongolian folk singers in the context of the spread of COVID-19 in Inner Mongolia, China. Drawing on the concept of intertextuality, I analyze the verbal and visual signs in 94 videos of Mongolian fiddle stories. The article argues that the minority Mongols participate in the dominant global and national discourses while at the same time creating a sense of Mongolian-ness by marrying Mongolian verbal art with public health messages related to COVID-19. The article also finds that the multivocal COVID-19 Mongolian fiddle stories are a medium to articulate the very heteroglot sense of the world in which minority Mongols dwell and to construct and reaffirm their multi-layered identities. The study contributes to our understanding of how traditional genres and symbols evolve in response to the pandemic.

    Original languageEnglish
    Pages (from-to)577-586
    Number of pages10
    JournalMultilingua
    Volume39
    Issue number5
    DOIs
    Publication statusPublished - 1 Sep 2020

    Keywords

    • cross-linguistic Chinese-Mongolian intertextuality
    • Mongolian verbal art
    • Mongols in China
    • multilingual public health communication

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