Forecasting Shares for Multiple Purchases: Towards a Test of the New Individual-level Multinomial Probit

Hume Winzar, E Bloxsome, M K Mills

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities
Editors Jim Wiley
Place of PublicationWellington, New Zealand
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Publication statusPublished - 2004
Externally publishedYes
EventMarketing Accountabilities and Responsibilities, Proceedings of Australian & New Zealand Marketing Academy 2004 - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceMarketing Accountabilities and Responsibilities, Proceedings of Australian & New Zealand Marketing Academy 2004
CityWellington, New Zealand
Period29/11/041/12/04

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