Forecasting the Number of Web Shoppers in Australia

An Application of the Bass Model

Mohammad Bagher Naseri, Gregory Elliott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsDewi Tojib
Place of PublicationAustralia
PublisherAustralian and New Zealand Marketing Academy
Pages1-8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

Keywords

  • Bass model
  • online shopping
  • forecasting
  • e-business

Cite this

Naseri, M. B., & Elliott, G. (2009). Forecasting the Number of Web Shoppers in Australia: An Application of the Bass Model. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy Conference (pp. 1-8). Australia: Australian and New Zealand Marketing Academy.