Forecasting the Number of Web Shoppers in Australia: An Application of the Bass Model

Mohammad Bagher Naseri, Gregory Elliott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsDewi Tojib
Place of PublicationAustralia
PublisherAustralian and New Zealand Marketing Academy
Pages1-8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

Keywords

  • Bass model
  • online shopping
  • forecasting
  • e-business

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