Foreign wine consumption in Australia

The influence of consumer perceptions to foreign cultures on wine choice

Ursula Brown*, Aron O'Cass

*Corresponding author for this work

Research output: Contribution to journalReview article

12 Citations (Scopus)

Abstract

Research has shown that while some people favor foreign- sourced products, others prefer to purchase goods made in their own country. From the perspective of the Australian wine market, consumption of wine has been consistently increasing in recent years. While sales of Australian made wine is booming, sales of imported sources is also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to better understand the factors involved in the consumer decision making process when purchasing wine products.

Original languageEnglish
Pages (from-to)15-26
Number of pages12
JournalJournal of Food Products Marketing
Volume12
Issue number2
DOIs
Publication statusPublished - 15 Jun 2006
Externally publishedYes

Keywords

  • Consumer behavior
  • Consumer ethnocentrism
  • Country of origin
  • Wine consumption

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