Formation of expectations for online MBA units and its impact on satisfaction

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Abstract

Interest in online MBAs has grown rapidly over the past decade. We seek to explore student expectations as a driver of student satisfaction, in the context of online MBA learning. Following expectation-confirmation theory (ECT) we set out a two stage research agenda to explore how MBA students undertaking online courses form their expectations, and subsequently, how online learning environments should be designed to respond to better address these expectations.
Original languageEnglish
Title of host publicationParadigm shifts & interactions
Subtitle of host publicationproceedings of EMAC 2014 : European Marketing Academy 43rd annual conference
EditorsEnrique Bigné
Place of PublicationValencia, Spain
PublisherEuropean Marketing Academy
Pages107-107
Number of pages1
ISBN (Print)9788437094533
Publication statusPublished - 2014
EventEuropean Marketing Academy Conference (43rd : 2014) - Valencia, Spain
Duration: 3 Jun 20146 Jun 2014

Conference

ConferenceEuropean Marketing Academy Conference (43rd : 2014)
CityValencia, Spain
Period3/06/146/06/14

Keywords

  • Online MBA
  • Expectations
  • Satisfaction

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