Abstract
Interest in online MBAs has grown rapidly over the past decade. We seek to explore student expectations as a driver of student satisfaction, in the context of online MBA learning. Following expectation-confirmation theory (ECT) we set out a two stage research agenda to explore how MBA students undertaking online courses form their expectations, and subsequently, how online learning environments should be designed to respond to better address these expectations.
| Original language | English |
|---|---|
| Title of host publication | Paradigm shifts & interactions |
| Subtitle of host publication | proceedings of EMAC 2014 : European Marketing Academy 43rd annual conference |
| Editors | Enrique Bigné |
| Place of Publication | Valencia, Spain |
| Publisher | European Marketing Academy |
| Pages | 107-107 |
| Number of pages | 1 |
| ISBN (Print) | 9788437094533 |
| Publication status | Published - 2014 |
| Event | European Marketing Academy Conference (43rd : 2014) - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014 |
Conference
| Conference | European Marketing Academy Conference (43rd : 2014) |
|---|---|
| City | Valencia, Spain |
| Period | 3/06/14 → 6/06/14 |
Keywords
- Online MBA
- Expectations
- Satisfaction