Fostering managers' hope: A multi-analysis perspective on how green initiatives drive organizational performance

In response to managers' shift towards environmental conservation, organizations are investing heavily in environmental protection strategies. However, investing in financial resources without engaging human capital is insufficient for achieving desired environmental performance outcomes. As a result, this research unravels the mystique surrounding the role of managers' hope in translating financial investments into successful organization performance. Specifically, it investigates why and how hope translates managers' green workplace initiatives into perceived organizational performance. The study further examines the moderating effect of perceived internal environmental orientation on the link between managers' green workplace initiatives and organizational performance. Utilizing a mixed-method approach (i.e., quantitative and qualitative), the study commissioned a marketing research firm to administer an online survey to 303 Australian managers. According to the findings, all hypotheses have been supported. While this study contributes significantly to the literature on environmental management by incorporating managers' hope, from a practical perspective, it indicates that cultivating managers' hope can significantly improve organizational environmental efforts.