From Safety to Engagement: Measuring Safe Customer Experience and Well-being in Omnichannel Retail

SM Rahman, Jamie Carlson, Mohammad Noman Chowdhury, Siegfried Gudergan, Martin Wetzels, Christian M. Ringle, Dhruv Grewal

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAMA Winter Academic Conference 2026
Publication statusAccepted/In press - Feb 2026

Keywords

  • Well-being
  • Omnichannel retailing
  • Customer experience
  • Safety
  • SafeCX: Safe customer experience in omnichannel retailing

    Rahman, S. (Primary Chief Investigator), Carlson, J. (Associate Investigator), Chowdhury, N. H. (Chief Investigator), Gudergan, S. (Associate Investigator), Wetzels, M. (Associate Investigator), Grewal, D. (Associate Investigator) & Ringle, C. M. (Associate Investigator)

    17/08/20 → …

    Project: Research

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