Gambling and marketing: a systematic literature review using HistCite

This paper presents a systematic literature review using HistCite^TM in the context of gambling. After several iterations of data cleaning, the final dataset comprised 265 articles. Four key themes are identified: profiling gamblers; gambling markets; gambling motivation and fallacies; and societal effects. Further, this study identifies four key emerging research themes and associated directions for future research: adolescent gambling, health conditions and problem gambling, dark nudging. Gambling is economically and socially significant, both in Australia and globally. Whilst gambling taxes are utilised by governments for the social good, the academic literature largely focuses on the issue of problem gambling.