"Get blogged": the utility of using a 'blog' in a senior undergraduate marketing strategy course

David M. Gray

"Get blogged": the utility of using a 'blog' in a senior undergraduate marketing strategy course

David M. Gray

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

Marketing academics are not availing themselves of all of the available technology teaching aids that could be used to benefit both their teaching performance and that of their students. This study reviews the results of using a ‘blog’ within the context of a reflective journal used to assess student learning during the completion of a complex marketing decision-making simulation game. The results suggest that while challenging, students enjoyed the exercise, believing that both the ‘blog’ and the reflective journal facilitated their critical thinking skills and assisted in building their knowledge of marketing strategy and implementation. From a teaching perspective the author found the blog to be a useful and easy technique for dynamically assessing student learning as they progressed through the simulation game.

Original language	English
Title of host publication	ANZMAC 2007
Subtitle of host publication	proceedings : 3Rs - reputation, responsibility and relevance
Editors	Maree Thyne, Kenneth R. Deans, Juergen Gnoth
Place of Publication	Dunedin, N.Z.
Publisher	University of Otago
Number of pages	7
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2007)
City	Dunedin, New Zealand
Period	3/12/07 → 5/12/07

Keywords

Blog, Education, Undergraduate, Marketing Strategy
blog
education
undergraduate marketing strategy

Cite this

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title = "{"}Get blogged{"}: the utility of using a 'blog' in a senior undergraduate marketing strategy course",

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editor = "Maree Thyne and Deans, {Kenneth R.} and Juergen Gnoth",

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note = "Australian and New Zealand Marketing Academy Conference (2007) ; Conference date: 03-12-2007 Through 05-12-2007",

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"Get blogged": the utility of using a 'blog' in a senior undergraduate marketing strategy course. / Gray, David M.
ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. ed. / Maree Thyne; Kenneth R. Deans; Juergen Gnoth. Dunedin, N.Z.: University of Otago, 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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AB - Marketing academics are not availing themselves of all of the available technology teaching aids that could be used to benefit both their teaching performance and that of their students. This study reviews the results of using a ‘blog’ within the context of a reflective journal used to assess student learning during the completion of a complex marketing decision-making simulation game. The results suggest that while challenging, students enjoyed the exercise, believing that both the ‘blog’ and the reflective journal facilitated their critical thinking skills and assisted in building their knowledge of marketing strategy and implementation. From a teaching perspective the author found the blog to be a useful and easy technique for dynamically assessing student learning as they progressed through the simulation game.

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"Get blogged": the utility of using a 'blog' in a senior undergraduate marketing strategy course

Abstract

Conference

Keywords

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