Glaser or Strauss? Considerations for selecting a grounded theory study

Originally developed by Glaser and Strauss, grounded theory is a useful research method for researchers aiming to generate novel theory as it emerges from data gathered and analysed. However, this method is not utilised extensively, and when it is applied, it often leaves researchers confused as to its utility. This article addresses the origins of grounded theory while also informing readers of some of the difficulties regarding this research method. These difficulties arise as a result of the fundamental contentions presented by Glaser and Strauss in their theoretical and methodological divorce from each other and their original grounded theory approach. Illustrative examples of the issues related to the selection of a grounded theory method are presented in relation to a study that relied on the Straussian grounded theory approach to account for the meanings of HIV prophylactic Voluntary Medical Adult Male Circumcision in South Africa.