Globalization rediscovered: the case of uniqueness and "creative industries"

Carla C. J. M. Millar, Chong Ju Choi, Stephen Chen

Research output: Contribution to journalArticlepeer-review


The debate about the extent of globalization of firms and markets continues to be a major research area within international business (Rugman 2000). Rugman and Verbeke (2003) have provided compelling evidence for a tendency to regionalization rather than globalization for the majority of FT500 firms. This paper argues that there are exceptions to this general rule, namely where intellectual assets and other drivers of uniqueness lead to a strong globalization pull on the demand side while global sourcing and production provide a strong globalization push on the supply side. This happens in “creative industries”: industries with strong brands and unique products, industries such as music, film, media, consumer electronics, fashion and software.
Original languageEnglish
Pages (from-to)121-128
Number of pages8
JournalManagement international review
Publication statusPublished - 2005
Externally publishedYes


Dive into the research topics of 'Globalization rediscovered: the case of uniqueness and "creative industries"'. Together they form a unique fingerprint.

Cite this