The debate about the extent of globalization of firms and markets continues to be a major research area within international business (Rugman 2000). Rugman and Verbeke (2003) have provided compelling evidence for a tendency to regionalization rather than globalization for the majority of FT500 firms. This paper argues that there are exceptions to this general rule, namely where intellectual assets and other drivers of uniqueness lead to a strong globalization pull on the demand side while global sourcing and production provide a strong globalization push on the supply side. This happens in “creative industries”: industries with strong brands and unique products, industries such as music, film, media, consumer electronics, fashion and software.
|Number of pages||8|
|Journal||Management international review|
|Publication status||Published - 2005|