Guanxi as a relationship commitment and loyalty behaviour

a study of Chinese banking customers

Liane Wai Lee, Yiming Tang

Research output: Contribution to journalMeeting abstract

Original languageEnglish
Pages (from-to)8-8
Number of pages1
JournalEmerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations
Publication statusPublished - 2015
EventInternational Conference of Asian Marketing Associations - Tokyo, Japan
Duration: 30 Oct 20151 Nov 2015

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