Original language | English |
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Pages (from-to) | 8-8 |
Number of pages | 1 |
Journal | Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations |
Publication status | Published - 2015 |
Event | International Conference of Asian Marketing Associations - Tokyo, Japan Duration: 30 Oct 2015 → 1 Nov 2015 |
Guanxi as a relationship commitment and loyalty behaviour: a study of Chinese banking customers
Liane Wai Lee, Yiming Tang
Research output: Contribution to journal › Meeting abstract