Guanxi as a relationship commitment and loyalty behaviour: a study of Chinese banking customers

Liane Wai Lee, Yiming Tang

Research output: Contribution to journal › Meeting abstract

Original language	English
Pages (from-to)	8-8
Number of pages	1
Journal	Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations
Publication status	Published - 2015
Event	International Conference of Asian Marketing Associations - Tokyo, Japan Duration: 30 Oct 2015 → 1 Nov 2015

Cite this

@article{f33331af562a425f8495ef2ea263770b,

title = "Guanxi as a relationship commitment and loyalty behaviour: a study of Chinese banking customers",

author = "Lee, \{Liane Wai\} and Yiming Tang",

year = "2015",

language = "English",

pages = "8--8",

journal = "Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations",

issn = "2189-8006",

publisher = "Japan Society for Marketing and Distribution",

note = "International Conference of Asian Marketing Associations ; Conference date: 30-10-2015 Through 01-11-2015",

}

TY - JOUR

T1 - Guanxi as a relationship commitment and loyalty behaviour

T2 - International Conference of Asian Marketing Associations

AU - Lee, Liane Wai

AU - Tang, Yiming

PY - 2015

Y1 - 2015

M3 - Meeting abstract

SN - 2189-8006

SP - 8

EP - 8

JO - Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations

JF - Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations

Y2 - 30 October 2015 through 1 November 2015

ER -