Hedonic consumption and consumer value in travel

Cynthia M. Webster; Vanessa A. Rennie

Hedonic consumption and consumer value in travel

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

More and more, consumers are indulging in products and services purely for their hedonic benefits. To explore consumer value in hedonic consumption experiences, the Consumer Value Typology (Holbrook 1986, 1995), in conjunction with the Subjective Personal Introspection approach, is applied to pleasurable experiences captured in travel photographs. Results show that hedonic consumption is much more than self-indulgence and immediate gratification. Certainly, play and aesthetics are valued, but so are competency, effort and efficiency. Relationships and sharing, as well as individual growth and development, are all important aspects of pleasure.

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2008
Subtitle of host publication	marketing : shifting the focus from mainstream to offbeat
Editors	Daniela Spanjaard, Sara Denize, Neeru Sharma
Place of Publication	Sydney
Publisher	ANZMAC
Pages	1-7
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2008)
City	Sydney
Period	1/12/08 → 3/12/08

Access to Document

http://www.anzmac2008.org/_Proceedings/PDF/S05//Webster%20&%20Rennie%20S5%20PS%20P2.pdf

Cite this

@inproceedings{6f21b7e61b774306a9fb979b797f7539,

title = "Hedonic consumption and consumer value in travel",

abstract = "More and more, consumers are indulging in products and services purely for their hedonic benefits. To explore consumer value in hedonic consumption experiences, the Consumer Value Typology (Holbrook 1986, 1995), in conjunction with the Subjective Personal Introspection approach, is applied to pleasurable experiences captured in travel photographs. Results show that hedonic consumption is much more than self-indulgence and immediate gratification. Certainly, play and aesthetics are valued, but so are competency, effort and efficiency. Relationships and sharing, as well as individual growth and development, are all important aspects of pleasure.",

author = "Webster, \{Cynthia M.\} and Rennie, \{Vanessa A.\}",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1--7",

editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",

booktitle = "Australia and New Zealand Marketing Academy Conference 2008",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2008) ; Conference date: 01-12-2008 Through 03-12-2008",

}

Webster, CM & Rennie, VA 2008, Hedonic consumption and consumer value in travel. in D Spanjaard, S Denize & N Sharma (eds), Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. ANZMAC, Sydney, pp. 1-7, Australian and New Zealand Marketing Academy Conference (2008), Sydney, 1/12/08. <http://www.anzmac2008.org/_Proceedings/PDF/S05//Webster%20&%20Rennie%20S5%20PS%20P2.pdf>

Hedonic consumption and consumer value in travel. / Webster, Cynthia M.; Rennie, Vanessa A.
Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. ed. / Daniela Spanjaard; Sara Denize; Neeru Sharma. Sydney: ANZMAC, 2008. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Hedonic consumption and consumer value in travel

AU - Webster, Cynthia M.

AU - Rennie, Vanessa A.

PY - 2008

Y1 - 2008

N2 - More and more, consumers are indulging in products and services purely for their hedonic benefits. To explore consumer value in hedonic consumption experiences, the Consumer Value Typology (Holbrook 1986, 1995), in conjunction with the Subjective Personal Introspection approach, is applied to pleasurable experiences captured in travel photographs. Results show that hedonic consumption is much more than self-indulgence and immediate gratification. Certainly, play and aesthetics are valued, but so are competency, effort and efficiency. Relationships and sharing, as well as individual growth and development, are all important aspects of pleasure.

AB - More and more, consumers are indulging in products and services purely for their hedonic benefits. To explore consumer value in hedonic consumption experiences, the Consumer Value Typology (Holbrook 1986, 1995), in conjunction with the Subjective Personal Introspection approach, is applied to pleasurable experiences captured in travel photographs. Results show that hedonic consumption is much more than self-indulgence and immediate gratification. Certainly, play and aesthetics are valued, but so are competency, effort and efficiency. Relationships and sharing, as well as individual growth and development, are all important aspects of pleasure.

M3 - Conference proceeding contribution

SN - 1863081445

SP - 1

EP - 7

BT - Australia and New Zealand Marketing Academy Conference 2008

A2 - Spanjaard, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - ANZMAC

CY - Sydney

T2 - Australian and New Zealand Marketing Academy Conference (2008)

Y2 - 1 December 2008 through 3 December 2008

ER -

Hedonic consumption and consumer value in travel

Abstract

Conference

Access to Document

Fingerprint

Cite this