In the context of dominance of Eurocentricity in social science, some scholars call for enquiry into international communication (IC) from an Asian perspective that is invested in abundant cultural heritage with which complementary contributions have been made to IC as an interdisciplinary field derived from Western social theory. This article tries to map the updated topics, trends and patterns of Asian IC research and assay the impetus behind its shaping. This is done through reviewing the key relevant research outputs about Asian IC by Asian IC scholars, including from within Asian diaspora as in the West. The aim is to illustrate the landscape of Asian IC research, including the Asian values that scholars have sorted out, the patterns of Asian scholarly contribution to the Western originated research foci, and the challenges facing the scholarly development of IC research with an Asian perspective. A prospect of the future research direction is provided in the end.
- international communication
- Asian international communication research
- Asian values