Hong Kong, films, and the building of China's soft power: the cross-promotion of Chinese films on globally oriented state television

This chapter analyzes China Central Television’s (CCTV) cultural news reports about the Hong Kong film industry using a grounded theory, discursive and framing analysis approach. The CCTV’s reports about the Hong Kong film industry give the impression that the formerly declining Hong Kong film industry has been revitalized thanks to China’s open policies that permitted Hong Kong directors and artists to sell their films to the massive Mainland market. China is celebrated by CCTV as a driving force behind a growing Chinese film industry that increasingly revolves around commercially successful collaborations between Mainland, Hong Kong, and Taiwanese filmmakers. The image is one of a dynamic and flourishing Chinese film industry, which subtly reinforces China’s growing influence in the region and the world.