Hospitality marketing

principles and practice

David Bowie, Francis Buttle

Research output: Book/ReportBook

Abstract

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
Original languageEnglish
Place of PublicationUK
PublisherElsevier Butterworth-Heinemann
Number of pages434
Edition2nd
ISBN (Print)9780080967912
Publication statusPublished - 2011

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    Bowie, D., & Buttle, F. (2011). Hospitality marketing: principles and practice. (2nd ed.) UK: Elsevier Butterworth-Heinemann.