Abstract
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
| Original language | English |
|---|---|
| Place of Publication | UK |
| Publisher | Elsevier Butterworth-Heinemann |
| Number of pages | 434 |
| Edition | 2nd |
| ISBN (Print) | 9780080967912 |
| Publication status | Published - 2011 |