Housing reform and marketing implications

evidence from residential property development companies in Guangzhou

Yiming Tang, Stones Tse

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

In this study, market orientation (MO) was found to be positively associated with the ROA (return on assets) of residential property development companies in Guangzhou in China’s post housing reform era. In contrast, Guanxi had such an association in the pre-reform era. Capital intensity was found to be negatively associated with ROA in both pre- and post reforms. State-ownership (as compared to collective and private ownership) also is negatively associated with ROA only in the post reform era. Collective ownership on the other hand, was positively associated with ROA in the pre-reform period.
Original languageEnglish
Title of host publicationANZMAC 2005
Subtitle of host publicationconference proceedings : broadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, WA
PublisherANZMAC
Pages144-150
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

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