Abstract
In this study, market orientation (MO) was found to be positively associated with the ROA (return on assets) of residential property development companies in Guangzhou in China’s post housing reform era. In contrast, Guanxi had such an association in the pre-reform era. Capital intensity was found to be negatively associated with ROA in both pre- and post reforms. State-ownership (as compared to collective and private ownership) also is negatively associated with ROA only in the post reform era. Collective ownership on the other hand, was positively associated with ROA in the pre-reform period.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2005 |
| Subtitle of host publication | conference proceedings : broadening the boundaries |
| Editors | Sharon Purchase |
| Place of Publication | Fremantle, WA |
| Publisher | ANZMAC |
| Pages | 144-150 |
| Number of pages | 7 |
| ISBN (Print) | 064645546X |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2005) |
|---|---|
| City | Fremantle, WA |
| Period | 5/12/05 → 7/12/05 |