@inbook{c1ca75e6502847e78f150bd9238041b0,
title = "How accent and pitch affect persuasiveness in radio advertising",
abstract = "The characteristics of a voice is a neglected area of research in advertising. Vocal features ought to be of interest because when consumers listen to a spoken message, it is more than just semantic content that is being transmitted. What is also transmitted is indexical information, or membership-identifying characteristics (Crystal, 2008), about the speaker.",
author = "Megha Dubey and Janise Farrell and Lawrence Ang",
year = "2018",
doi = "10.1007/978-3-658-22681-7_9",
language = "English",
isbn = "9783658226800",
volume = "9",
series = "European Advertising Academy book series",
publisher = "Springer, Springer Nature",
pages = "117--130",
editor = "Verolien Cauberghe and Liselot Hudders and { Eisend }, Martin",
booktitle = "Advances in advertising research IX",
address = "United States",
}