How cities can attract highly skilled workers as residents: the impact of city brand benefits

Michael Schade; Rico Piehler; Christoph Burmann

How cities can attract highly skilled workers as residents: the impact of city brand benefits

Michael Schade^*, Rico Piehler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Abstract

This study investigates which city brand benefits influence the city brand attitudes of highly skilled, potential residents.

Original language	English
Title of host publication	Understanding complexity, transforming the marketplace
Subtitle of host publication	Proceedings of the 2019 AMA Winter Academic Conference
Editors	Son K. Lam, Markus Giesler, Xueming Luo
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	CC-52-CC-53
Number of pages	2
Volume	30
ISBN (Print)	9780877570035
Publication status	Published - 2019
Externally published	Yes
Event	2019 AMA Winter Academic Conference - Austin, United States Duration: 22 Feb 2019 → 24 Feb 2019

Conference

Conference	2019 AMA Winter Academic Conference
Country/Territory	United States
City	Austin
Period	22/02/19 → 24/02/19

Keywords

place branding
city brand benefits
city brand attitudes
potential residents
highly skilled workers

Cite this

Schade, Michael ; Piehler, Rico ; Burmann, Christoph. / How cities can attract highly skilled workers as residents : the impact of city brand benefits. Understanding complexity, transforming the marketplace: Proceedings of the 2019 AMA Winter Academic Conference. editor / Son K. Lam ; Markus Giesler ; Xueming Luo. Vol. 30 Chicago : American Marketing Association, 2019. pp. CC-52-CC-53

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title = "How cities can attract highly skilled workers as residents: the impact of city brand benefits",

abstract = "This study investigates which city brand benefits influence the city brand attitudes of highly skilled, potential residents. ",

keywords = "place branding, city brand benefits, city brand attitudes, potential residents, highly skilled workers",

author = "Michael Schade and Rico Piehler and Christoph Burmann",

year = "2019",

language = "English",

isbn = "9780877570035",

volume = "30",

pages = "CC--52--CC--53",

editor = "Lam, \{Son K.\} and Markus Giesler and Xueming Luo",

booktitle = "Understanding complexity, transforming the marketplace",

publisher = "American Marketing Association",

address = "United States",

note = "2019 AMA Winter Academic Conference ; Conference date: 22-02-2019 Through 24-02-2019",

}

Schade, M, Piehler, R & Burmann, C 2019, How cities can attract highly skilled workers as residents: the impact of city brand benefits. in SK Lam, M Giesler & X Luo (eds), Understanding complexity, transforming the marketplace: Proceedings of the 2019 AMA Winter Academic Conference. vol. 30, American Marketing Association, Chicago, pp. CC-52-CC-53, 2019 AMA Winter Academic Conference, Austin, United States, 22/02/19.

How cities can attract highly skilled workers as residents: the impact of city brand benefits. / Schade, Michael; Piehler, Rico; Burmann, Christoph.
Understanding complexity, transforming the marketplace: Proceedings of the 2019 AMA Winter Academic Conference. ed. / Son K. Lam; Markus Giesler; Xueming Luo. Vol. 30 Chicago: American Marketing Association, 2019. p. CC-52-CC-53.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - How cities can attract highly skilled workers as residents

T2 - 2019 AMA Winter Academic Conference

AU - Schade, Michael

AU - Piehler, Rico

AU - Burmann, Christoph

PY - 2019

Y1 - 2019

N2 - This study investigates which city brand benefits influence the city brand attitudes of highly skilled, potential residents.

AB - This study investigates which city brand benefits influence the city brand attitudes of highly skilled, potential residents.

KW - place branding

KW - city brand benefits

KW - city brand attitudes

KW - potential residents

KW - highly skilled workers

UR - https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

M3 - Conference abstract

SN - 9780877570035

VL - 30

SP - CC-52-CC-53

BT - Understanding complexity, transforming the marketplace

A2 - Lam, Son K.

A2 - Giesler, Markus

A2 - Luo, Xueming

PB - American Marketing Association

CY - Chicago

Y2 - 22 February 2019 through 24 February 2019

ER -

How cities can attract highly skilled workers as residents: the impact of city brand benefits

Abstract

Conference

Keywords

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