How cities can attract highly skilled workers as residents: the impact of city brand benefits on highly skilled, potential residents’ city brand attitudes

Michael Schade; Rico Piehler; Christoph Burmann

How cities can attract highly skilled workers as residents: the impact of city brand benefits on highly skilled, potential residents’ city brand attitudes

Michael Schade^*, Rico Piehler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	47th EMAC Annual Conference
Subtitle of host publication	People make marketing
Place of Publication	Glasgow
Publisher	European Marketing Academy
Publication status	Published - 2018
Externally published	Yes
Event	47th EMAC Annual Conference - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference

Conference	47th EMAC Annual Conference
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Cite this

@inbook{c29c8f99f2dc45e781351da2eda93650,

title = "How cities can attract highly skilled workers as residents: the impact of city brand benefits on highly skilled, potential residents{\textquoteright} city brand attitudes",

author = "Michael Schade and Rico Piehler and Christoph Burmann",

year = "2018",

language = "English",

booktitle = "47th EMAC Annual Conference",

publisher = "European Marketing Academy",

note = "47th EMAC Annual Conference ; Conference date: 29-05-2018 Through 01-06-2018",

}

How cities can attract highly skilled workers as residents : the impact of city brand benefits on highly skilled, potential residents’ city brand attitudes. / Schade, Michael; Piehler, Rico; Burmann, Christoph.

47th EMAC Annual Conference: People make marketing. Glasgow : European Marketing Academy, 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review