How cities can attract highly skilled workers as residents

the impact of city brand benefits

Michael Schade*, Rico Piehler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationConnect. Engage. Transform. ANZMAC 2018
Subtitle of host publicationConference Proceedings
EditorsJodie Conduit, Carolin Plewa, Dean Wilkie
Place of PublicationAdelaide
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages611
Number of pages1
ISBN (Print)9781877040658
Publication statusPublished - 2018
Externally publishedYes
EventAustralia and New Zealand Marketing Academy Conference (ANZMAC 2018): Connect. Engage. Transform. - Adelaide, Australia
Duration: 3 Dec 20185 Dec 2018

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference (ANZMAC 2018)
CountryAustralia
CityAdelaide
Period3/12/185/12/18

Keywords

  • place branding
  • potential residents
  • highly skilled workers

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