How cities can attract highly skilled workers as residents: the impact of city brand benefits

Michael Schade; Rico Piehler; Christoph Burmann

How cities can attract highly skilled workers as residents

the impact of city brand benefits

Michael Schade^*, Rico Piehler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Original language	English
Title of host publication	Connect. Engage. Transform. ANZMAC 2018
Subtitle of host publication	Conference Proceedings
Editors	Jodie Conduit, Carolin Plewa, Dean Wilkie
Place of Publication	Adelaide
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	611
Number of pages	1
ISBN (Print)	9781877040658
Publication status	Published - 2018
Externally published	Yes
Event	Australia and New Zealand Marketing Academy Conference (ANZMAC 2018): Connect. Engage. Transform. - Adelaide, Australia Duration: 3 Dec 2018 → 5 Dec 2018

Conference

Conference	Australia and New Zealand Marketing Academy Conference (ANZMAC 2018)
Country	Australia
City	Adelaide
Period	3/12/18 → 5/12/18

Keywords

place branding
potential residents
highly skilled workers

Access to Document

Link to the conference proceedings

Cite this

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title = "How cities can attract highly skilled workers as residents: the impact of city brand benefits",

keywords = "place branding, potential residents, highly skilled workers",

author = "Michael Schade and Rico Piehler and Christoph Burmann",

year = "2018",

language = "English",

isbn = "9781877040658",

pages = "611",

editor = "Jodie Conduit and Carolin Plewa and Dean Wilkie",

booktitle = "Connect. Engage. Transform. ANZMAC 2018",

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}

Schade, M, Piehler, R & Burmann, C 2018, How cities can attract highly skilled workers as residents: the impact of city brand benefits. in J Conduit, C Plewa & D Wilkie (eds), Connect. Engage. Transform. ANZMAC 2018: Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 611, Australia and New Zealand Marketing Academy Conference (ANZMAC 2018), Adelaide, Australia, 3/12/18.

How cities can attract highly skilled workers as residents : the impact of city brand benefits. / Schade, Michael; Piehler, Rico; Burmann, Christoph.

Connect. Engage. Transform. ANZMAC 2018: Conference Proceedings. ed. / Jodie Conduit; Carolin Plewa; Dean Wilkie. Adelaide : Australian and New Zealand Marketing Academy (ANZMAC), 2018. p. 611.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

TY - CHAP

T1 - How cities can attract highly skilled workers as residents

T2 - the impact of city brand benefits

AU - Schade, Michael

AU - Piehler, Rico

AU - Burmann, Christoph

PY - 2018

Y1 - 2018

KW - place branding

KW - potential residents

KW - highly skilled workers

UR - https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202018%20Proceedings.pdf

M3 - Conference abstract

SN - 9781877040658

SP - 611

BT - Connect. Engage. Transform. ANZMAC 2018

A2 - Conduit, Jodie

A2 - Plewa, Carolin

A2 - Wilkie, Dean

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Adelaide

ER -