How consumer heterogeneity muddles the international advertising debate

Koslow Scott, Carolyn Costley^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

Original language	English
Pages (from-to)	221-244
Number of pages	24
Journal	International Journal of Advertising
Volume	29
Issue number	2
DOIs	https://doi.org/10.2501/S0265048710201130
Publication status	Published - 2010
Externally published	Yes

Access to Document

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