How consumer heterogeneity muddles the international advertising debate

Koslow Scott, Carolyn Costley*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)221-244
Number of pages24
JournalInternational Journal of Advertising
Volume29
Issue number2
DOIs
Publication statusPublished - 2010
Externally publishedYes

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