How context matters in nonmarket strategies: exploring variations in corporate social responsibility-political activity relationships

Dorothee Maria Winkler, Anna Krzeminska

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Managing the nexus between societal and political demands represents an important challenge for today's organizations. While non-market strategy research debates the relationship between corporate social responsibility (CSR) and corporate political activity (CPA), it remains unclear how and why this relationship varies across different contexts. Based on a literature review, we address this question by developing a multi-contextual framework that allows us to organize existing literature and generalize beyond it. We contribute to non-market strategy research by conceptualizing a theoretically grounded set of single contexts covering different country and industry environments, transitional contexts considering the dynamic nature of non-market environments, and cross-context settings to conceptualize environments multinational and diversified domestic firms operate in, and associate those with different CSR-CPA relationships. We further contribute to broader non-market strategy research by shedding light on the varying meanings of CSR and CPA, exploring novel epistemological and methodological perspectives, and developing a future research agenda.
Original languageEnglish
Number of pages31
JournalJournal of Management Studies
Early online date9 Jan 2024
DOIs
Publication statusE-pub ahead of print - 9 Jan 2024

Keywords

  • CSR-CPA relationship
  • complementarity
  • context in non-market strategy
  • corporate political activity
  • corporate social responsibility
  • literature review

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