Abstract
This paper examines two distinct mechanisms via which the affective expression of an expert can influence a decision maker’s evaluation of a strategic issue faced by an organization. Results from two experimental studies consistently showed that an expert’s excitement caused decision makers to evaluate a strategic issue more positively via two distinct mechanisms – an affective-oriented mechanism and a cognitive-oriented mechanism. More importantly, this paper is the first to show that the influence achieved via the two mechanisms have unique characteristics on decision makers. The influence achieved via the affective-oriented mechanism was issue-diffusive and time-bound. In contrast, the influence achieved via the cognitive-oriented mechanism was issue-bound and time-diffusive. Implications of the findings and future research directions are discussed.
Original language | English |
---|---|
Number of pages | 1 |
Journal | Academy of Management Annual Meeting Proceedings |
Volume | 2021 |
Issue number | 1 |
DOIs | |
Publication status | Published - 26 Jul 2021 |
Event | 81st Annual Meeting of the Academy of Management - virtual Duration: 29 Jul 2021 → 4 Aug 2021 https://aom.org/events/annual-meeting |