How learning style influences students' e-satisfaction with self service technology in higher education

Steven Ward, William Chitty, Terry Noble

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

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Abstract

Self-service technology (SST) for online learning is an efficient method to deliver higher education content. This paper outlines how the learning styles of students (independent versus group) influence the adoption of, perceived value of and satisfaction from SST. Results suggest that students may prefer a mixed mode of delivery, as both individual and group learning styles negatively moderate the relationship between the adoption of and the perceived value of SST. Students with individual and group learning styles may see SST as a useful potential addition to their education and indication of educational quality, even though they may not actively use this technology.
Original languageEnglish
Title of host publicationANZMAC 2009
Subtitle of host publicationproceedings : sustainable management and marketing conference
EditorsSandra Luxton
Place of PublicationAustralia
PublisherANZMAC
Pages1-10
Number of pages10
ISBN (Print)1863081585
Publication statusPublished - 2009
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

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