Abstract
Self-service technology (SST) for online learning is an efficient method to deliver higher education content. This paper outlines how the learning styles of students (independent versus group) influence the adoption of, perceived value of and satisfaction from SST. Results suggest that students may prefer a mixed mode of delivery, as both individual and group learning styles negatively moderate the relationship between the adoption of and the perceived value of SST. Students with individual and group learning styles may see SST as a useful potential addition to their education and indication of educational quality, even though they may not actively use this technology.
Original language | English |
---|---|
Title of host publication | ANZMAC 2009 |
Subtitle of host publication | proceedings : sustainable management and marketing conference |
Editors | Sandra Luxton |
Place of Publication | Australia |
Publisher | ANZMAC |
Pages | 1-10 |
Number of pages | 10 |
ISBN (Print) | 1863081585 |
Publication status | Published - 2009 |
Externally published | Yes |
Event | Australian and New Zealand Marketing Academy Conference (2009) - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2009) |
---|---|
City | Melbourne |
Period | 30/11/09 → 2/12/09 |