How locus of control influences students' e-satisfaction with self service technology in higher education

Bill Chitty; Steven Ward; Terry Noble; Leela Tiangsoongnern

How locus of control influences students' e-satisfaction with self service technology in higher education

Bill Chitty, Steven Ward, Terry Noble, Leela Tiangsoongnern

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Abstract

Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of their learning processes, and co-produce their educational outcomes. This research examines the factors that influence students’ readiness to adopt SST as a means of accessing higher education content. The results of a student survey have been analysed using Partial Least Squares to evaluate various research hypotheses. The results of Australian and Thai data suggest that students’ internal locus of control has a positive influence on their perceived value of SST, while students’ external locus of control has a negative influence on their adoption of SST.

Original language	English
Title of host publication	ANZMAC 2009
Subtitle of host publication	proceedings : sustainable management and marketing conference
Editors	Sandra Luxton
Place of Publication	Australia
Publisher	ANZMAC
Pages	1-9
Number of pages	9
ISBN (Print)	1863081585
Publication status	Published - 2009
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference (2009) - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2009)
City	Melbourne
Period	30/11/09 → 2/12/09

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Author final versionAccepted author manuscript, 132 KBLicence: Unspecified

Cite this

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title = "How locus of control influences students' e-satisfaction with self service technology in higher education",

abstract = "Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of their learning processes, and co-produce their educational outcomes. This research examines the factors that influence students{\textquoteright} readiness to adopt SST as a means of accessing higher education content. The results of a student survey have been analysed using Partial Least Squares to evaluate various research hypotheses. The results of Australian and Thai data suggest that students{\textquoteright} internal locus of control has a positive influence on their perceived value of SST, while students{\textquoteright} external locus of control has a negative influence on their adoption of SST.",

author = "Bill Chitty and Steven Ward and Terry Noble and Leela Tiangsoongnern",

year = "2009",

language = "English",

isbn = "1863081585",

pages = "1--9",

editor = "Sandra Luxton",

booktitle = "ANZMAC 2009",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2009) ; Conference date: 30-11-2009 Through 02-12-2009",

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How locus of control influences students' e-satisfaction with self service technology in higher education. / Chitty, Bill; Ward, Steven; Noble, Terry et al.
ANZMAC 2009: proceedings : sustainable management and marketing conference. ed. / Sandra Luxton. Australia: ANZMAC, 2009. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - How locus of control influences students' e-satisfaction with self service technology in higher education

AU - Chitty, Bill

AU - Ward, Steven

AU - Noble, Terry

AU - Tiangsoongnern, Leela

PY - 2009

Y1 - 2009

N2 - Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of their learning processes, and co-produce their educational outcomes. This research examines the factors that influence students’ readiness to adopt SST as a means of accessing higher education content. The results of a student survey have been analysed using Partial Least Squares to evaluate various research hypotheses. The results of Australian and Thai data suggest that students’ internal locus of control has a positive influence on their perceived value of SST, while students’ external locus of control has a negative influence on their adoption of SST.

AB - Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of their learning processes, and co-produce their educational outcomes. This research examines the factors that influence students’ readiness to adopt SST as a means of accessing higher education content. The results of a student survey have been analysed using Partial Least Squares to evaluate various research hypotheses. The results of Australian and Thai data suggest that students’ internal locus of control has a positive influence on their perceived value of SST, while students’ external locus of control has a negative influence on their adoption of SST.

M3 - Conference proceeding contribution

SN - 1863081585

SP - 1

EP - 9

BT - ANZMAC 2009

A2 - Luxton, Sandra

PB - ANZMAC

CY - Australia

T2 - Australian and New Zealand Marketing Academy Conference (2009)

Y2 - 30 November 2009 through 2 December 2009

ER -

How locus of control influences students' e-satisfaction with self service technology in higher education

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