How locus of control influences students' e-satisfaction with self service technology in higher education

Bill Chitty, Steven Ward, Terry Noble, Leela Tiangsoongnern

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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Abstract

Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of their learning processes, and co-produce their educational outcomes. This research examines the factors that influence students’ readiness to adopt SST as a means of accessing higher education content. The results of a student survey have been analysed using Partial Least Squares to evaluate various research hypotheses. The results of Australian and Thai data suggest that students’ internal locus of control has a positive influence on their perceived value of SST, while students’ external locus of control has a negative influence on their adoption of SST.
Original languageEnglish
Title of host publicationANZMAC 2009
Subtitle of host publicationproceedings : sustainable management and marketing conference
EditorsSandra Luxton
Place of PublicationAustralia
PublisherANZMAC
Pages1-9
Number of pages9
ISBN (Print)1863081585
Publication statusPublished - 2009
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

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