How observing punishment affects consumers’ punishment decisions during industry-wide crises

Joseph Chen; Yi Li; Jun Yao

How observing punishment affects consumers’ punishment decisions during industry-wide crises

Department of Marketing

Research output: Contribution to conference › Poster

Abstract

Industry-wide crises occur when multiple companies are alleged to engage in similar misconduct. During such crises, one or a few of the involved companies tend to receive punishment first. This research shows a novel effect: consumers’ observation of such punishment increases their punitive intent toward other involved companies.

Original language	English
Publication status	Published - 2024
Event	2024 Association for Consumer Research Asia-Pacific Conference - Bali, Indonesia Duration: 8 Jul 2024 → 11 Jul 2024

Conference

Conference	2024 Association for Consumer Research Asia-Pacific Conference
Country/Territory	Indonesia
City	Bali
Period	8/07/24 → 11/07/24

Access to Document

https://apacr2024.exordo.com/programme/presentation/254

Cite this

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title = "How observing punishment affects consumers{\textquoteright} punishment decisions during industry-wide crises",

abstract = "Industry-wide crises occur when multiple companies are alleged to engage in similar misconduct. During such crises, one or a few of the involved companies tend to receive punishment first. This research shows a novel effect: consumers{\textquoteright} observation of such punishment increases their punitive intent toward other involved companies.",

author = "Joseph Chen and Yi Li and Jun Yao",

year = "2024",

language = "English",

note = "2024 Association for Consumer Research Asia-Pacific Conference ; Conference date: 08-07-2024 Through 11-07-2024",

}

TY - CONF

T1 - How observing punishment affects consumers’ punishment decisions during industry-wide crises

AU - Chen, Joseph

AU - Li, Yi

AU - Yao, Jun

PY - 2024

Y1 - 2024

N2 - Industry-wide crises occur when multiple companies are alleged to engage in similar misconduct. During such crises, one or a few of the involved companies tend to receive punishment first. This research shows a novel effect: consumers’ observation of such punishment increases their punitive intent toward other involved companies.

AB - Industry-wide crises occur when multiple companies are alleged to engage in similar misconduct. During such crises, one or a few of the involved companies tend to receive punishment first. This research shows a novel effect: consumers’ observation of such punishment increases their punitive intent toward other involved companies.

M3 - Poster

T2 - 2024 Association for Consumer Research Asia-Pacific Conference

Y2 - 8 July 2024 through 11 July 2024

ER -