How to burst the bubble in social networks?

Alireza Amrollahi, Neil McBride

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Filter bubble has considered as a serious risk for democracy and freedom of information on the internet and social media. This phenomenon can restrict users' access to information sources outside their comfort zone and increase the risk of polarisation of opinions on different topics. This in-progress paper explains our plan for conducting a prescriptive research aiming at decreasing the chance of filter bubbles formation on social networks. The paper explains a gap in the literature which is a prescriptive work considering both human and technology perspectives. To focus on this research gap, a design perspective has been selected covering two different bodies of theory as kernel theories. The paper explains the relevance of these theories, some of the primarily formed requirements derived from them and the future steps in this research. The explained future steps includes various phases of developing an Information Systems Design Theory and our strategy to evaluate the effectiveness of the developed theory.
Original languageEnglish
Title of host publicationUKAIS 2019
Subtitle of host publicationProceedings of the 24th UK Academy for Information Systems (UKAIS) International Conference
Place of PublicationOxford
PublisherUK Academy for Information Systems
Number of pages10
ISBN (Electronic)9780956027238
Publication statusPublished - 2019
Externally publishedYes
Event24th UK Academy for Information Systems (UKAIS) International Conference - Oxford, United Kingdom
Duration: 9 Apr 201910 Apr 2019


Conference24th UK Academy for Information Systems (UKAIS) International Conference
Country/TerritoryUnited Kingdom


  • Filter Bubble
  • Information Bubble
  • Design Theory
  • Habermas Theory of Discourse
  • Attitude Polarisation


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