How to Start and Maintain Guanxi in Confusion Markets

A Research Framework

Yiming Tang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationIssues in Marketing Management & Strategies
EditorsG Ogunmokun, R Gabbay
Place of PublicationPerth, Australia
PublisherAcademic Press International
Pages78-83
Number of pages6
ISBN (Print)0095872011
Publication statusPublished - 2000

Cite this

Tang, Y. (2000). How to Start and Maintain Guanxi in Confusion Markets: A Research Framework. In G. Ogunmokun, & R. Gabbay (Eds.), Issues in Marketing Management & Strategies (pp. 78-83). Perth, Australia: Academic Press International.