| Original language | English |
|---|---|
| Title of host publication | Issues in Marketing Management & Strategies |
| Editors | G Ogunmokun, R Gabbay |
| Place of Publication | Perth, Australia |
| Publisher | Academic Press International |
| Pages | 78-83 |
| Number of pages | 6 |
| ISBN (Print) | 0095872011 |
| Publication status | Published - 2000 |
How to Start and Maintain Guanxi in Confusion Markets: A Research Framework
Yiming Tang
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review