Fingerprint Dive into the research topics of 'How to turn brand value into sales volume in the beer market in China: a case of Tsingtao beer'. Together they form a unique fingerprint.
- Sort by
- Weight
- Alphabetically
How to turn brand value into sales volume in the beer market in China
a case of Tsingtao beer
Yimin Huang, Hongxia Zhang
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution