How to Use External Communications for Internal Branding

Rico Piehler*

*Corresponding author for this work

Research output: Non-traditional research outputWeb publication/site


External communications primarily focus on customers, although they have often-overlooked effects on a “second audience”: employees. By considering several success factors, organizations can address internal and external stakeholders with a single organizational practice, thus enhancing both the effectiveness and efficiency of external communications.
Original languageEnglish
Media of outputOnline
Publication statusPublished - Dec 2018
Externally publishedYes


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