@inbook{599f849f2ff54399811aad9fbd526bbb,
title = "How visual methods can enhance our understanding of strategy and management",
abstract = "Visuals are a crucial part of strategizing, whether it be through the use of body gesture, the crafting of strategy presentations, or the use of new media technologies from videoconferencing through to data visualization. Yet studying these aspects of the strategy process is methodologically challenging and requires careful attention to how the data is collected and what questions the data analysis can address. In this chapter, we lay out choices for scholars and the opportunities these afford to new and promising agendas in strategy and management research.",
keywords = "Communication, Qualitative research, Semiotics, Strategic management, Visual methods, Visuality",
author = "Eric Knight and Sotirios Paroutis",
year = "2019",
doi = "10.1108/S1479-838720190000011007",
language = "English",
isbn = "9781787563360",
series = "Research Methodology in Strategy and Management",
publisher = "Emerald Publishing Limited",
pages = "77--90",
editor = "Brian Boyd and Crook, {T. Russell} and L{\^e}, {Jane K.} and Smith, {Anne D.}",
booktitle = "Standing on the shoulders of giants",
}