How visual methods can enhance our understanding of strategy and management

Eric Knight, Sotirios Paroutis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

7 Citations (Scopus)


Visuals are a crucial part of strategizing, whether it be through the use of body gesture, the crafting of strategy presentations, or the use of new media technologies from videoconferencing through to data visualization. Yet studying these aspects of the strategy process is methodologically challenging and requires careful attention to how the data is collected and what questions the data analysis can address. In this chapter, we lay out choices for scholars and the opportunities these afford to new and promising agendas in strategy and management research.

Original languageEnglish
Title of host publicationStanding on the shoulders of giants
Subtitle of host publicationTraditions and innovations in research methodology
EditorsBrian Boyd, T. Russell Crook, Jane K. Lê, Anne D. Smith
Place of PublicationBingley, UK
PublisherEmerald Publishing Limited
Number of pages14
ISBN (Electronic)9781787563353
ISBN (Print)9781787563360
Publication statusPublished - 2019
Externally publishedYes

Publication series

NameResearch Methodology in Strategy and Management
ISSN (Print)1479-8387


  • Communication
  • Qualitative research
  • Semiotics
  • Strategic management
  • Visual methods
  • Visuality


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