How well are Australian business graduates prepared for the workplace?

Hoda McClymont, Michael Volkov, Neha Behjat, Michael Gardiner

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


The gap between business graduates' skills and competencies, and the graduates' needs in the workplace has been well researched and documented. However, no comprehensive model appears to have been developed on which to base curriculum decisions in this field. The current paper contributes to this area by investigating Australian graduates' skills needs in terms of the importance of nominated skills and satisfaction with the education received for those developed skills as perceived by graduates. Analysis of a survey shows that generic marketing skills are valued at a lower level than general attribute skills. Thus, university marketing programs may need to focus more on general skills and personal attributes.

Original languageEnglish
Title of host publicationAWBMAMD 2006
Subtitle of host publicationAcademy of World Business, Marketing and Management Development Conference
Place of PublicationParis
Number of pages10
Publication statusPublished - 2006
Externally publishedYes


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