The gap between business graduates' skills and competencies, and the graduates' needs in the workplace has been well researched and documented. However, no comprehensive model appears to have been developed on which to base curriculum decisions in this field. The current paper contributes to this area by investigating Australian graduates' skills needs in terms of the importance of nominated skills and satisfaction with the education received for those developed skills as perceived by graduates. Analysis of a survey shows that generic marketing skills are valued at a lower level than general attribute skills. Thus, university marketing programs may need to focus more on general skills and personal attributes.
|Title of host publication||AWBMAMD 2006|
|Subtitle of host publication||Academy of World Business, Marketing and Management Development Conference|
|Place of Publication||Paris|
|Number of pages||10|
|Publication status||Published - 2006|