Human values clustering towards CSR critical mass and business advantage

Louise Metcalf, Suzanne Benn

Research output: Contribution to journalConference paper

Abstract

This paper explores the interaction between the decisions of shareholders and leaders of socially responsible companies during the global financial crisis between 2008 to the end of 2011. Qualitative data analysis of 23 interviews revealed these groups felt that the organisations they were contributing to, either as leaders or shareholders, reflected the participants’ own personal values. The researchers propose that this personal identification with the organisation is likely to provide some competitive advantage to organisations that choose to be socially responsible. In addition, it indicates a potential mechanism for developing an emergent critical mass of behaviour and attitudes for planet and human sustainability which could be further explored.
Original languageEnglish
Pages (from-to)493-516
Number of pages24
JournalThe 2012 European Academic Conference & Mediterranean cruise program
Publication statusPublished - 2012
EventEuropean Academic Conference - Rome
Duration: 6 Jun 201217 Jun 2012

Fingerprint Dive into the research topics of 'Human values clustering towards CSR critical mass and business advantage'. Together they form a unique fingerprint.

  • Cite this