Human values clustering towards CSR critical mass and business advantage

Louise Metcalf, Suzanne Benn

    Research output: Contribution to journalConference paperpeer-review

    Abstract

    This paper explores the interaction between the decisions of shareholders and leaders of socially responsible companies during the global financial crisis between 2008 to the end of 2011. Qualitative data analysis of 23 interviews revealed these groups felt that the organisations they were contributing to, either as leaders or shareholders, reflected the participants’ own personal values. The researchers propose that this personal identification with the organisation is likely to provide some competitive advantage to organisations that choose to be socially responsible. In addition, it indicates a potential mechanism for developing an emergent critical mass of behaviour and attitudes for planet and human sustainability which could be further explored.
    Original languageEnglish
    Pages (from-to)493-516
    Number of pages24
    JournalThe 2012 European Academic Conference & Mediterranean cruise program
    Publication statusPublished - 2012
    EventEuropean Academic Conference - Rome
    Duration: 6 Jun 201217 Jun 2012

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