I love creative advertising: What it is, when to call for it, and how to achieve it

Scott Koslow*

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)5-8
Number of pages4
JournalJournal of Advertising Research
Volume55
Issue number1
DOIs
Publication statusPublished - Mar 2015

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