I love creative advertising: What it is, when to call for it, and how to achieve it

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

28 Citations (Scopus)

Original language	English
Pages (from-to)	5-8
Number of pages	4
Journal	Journal of Advertising Research
Volume	55
Issue number	1
DOIs	https://doi.org/10.2501/JAR-55-1-005-008
Publication status	Published - Mar 2015

Access to Document

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title = "I love creative advertising: What it is, when to call for it, and how to achieve it",

author = "Scott Koslow",

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