Iconicity in Brand Names

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationForm Miming Meaning. Iconicity in Language and Literature
EditorsMax Naenny, Olga Fischer
Place of PublicationAmsterdam
PublisherJohn Benjamins Publishing Company
Pages325-341
Number of pages17
ISBN (Print)9781556195334
Publication statusPublished - 1999

Cite this

Piller, I. (1999). Iconicity in Brand Names. In M. Naenny, & Olga Fischer (Eds.), Form Miming Meaning. Iconicity in Language and Literature (pp. 325-341). Amsterdam: John Benjamins Publishing Company.