Identitätsbasierte Markenführung: Grundlagen—Strategie—Umsetzung—Controlling

Translated title of the contribution: Identity-based brand management: fundamentals—strategy—implementation—controlling

Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler

Research output: Book/Report › Book

Fingerprint

Dive into the research topics of 'Identity-based brand management: fundamentals—strategy—implementation—controlling'. Together they form a unique fingerprint.

Arts & Humanities