Image and destination: a geographical approach applied to Banff National Park, Canada

Business & Economics

• National Parks 100%
• Marketing Strategy 66%
• Canada 64%
• Destination 63%
• Wilderness 60%
• Destination Image 47%
• Social Marketing 47%
• Social Groups 46%
• Natural Environment 45%
• Coexistence 40%
• Tourists 38%
• Atmosphere 37%

Social Sciences

• national park 96%
• Canada 55%
• social marketing 51%
• coexistence 42%
• tourist 38%
• marketing 33%
• society 27%
• market 23%
• experience 12%

Earth & Environmental Sciences

• national park 73%
• marketing 56%
• social group 35%
• wilderness 33%
• coexistence 27%
• natural environment 25%
• society 20%
• market 19%
• atmosphere 16%
• need 14%