Abstract
China's rapid and steady economic development in recent years has earned its momentum on international stage. Along with China's strengthened international influence is the increase of international media attention. This article investigates the construction of the image of China through the international media, 'The Economist', by the method content analysis. The research shows that China is the country enjoying highest exposure rate in the weekly magazine of 'The Economist'. The image of China is multifaceted as the description of 'a dragon of multiple colours'. Research on China's country image from international media is meaningful not only because it could inform China of its international perception, but also because it could enable China to gain a more comprehensive understanding of itself and a deeper understanding of other countries. On the other hand, various criticisms from international media can show us the pictures of China constructed through different political and cultural lens. There might be distortions, but it might also reveal aspects that China could not see from its own angle. On the other hand, the diverse world views, value systems, and approaches reflected from international media's comments and criticisms to China can help us understand the conceptual systems of different countries. This mutual understanding can benefit the building of national soft power and promote international communications so as to construct global harmony community.
Translated title of the contribution | Image of China from the eyes of international media – a case study on The Economist |
---|---|
Original language | Chinese |
Pages (from-to) | 30-38 |
Number of pages | 9 |
Journal | China media report |
Volume | 37 |
Issue number | 1 |
Publication status | Published - 2011 |
Keywords
- international media
- media image
- international communication
- soft power