TY - JOUR
T1 - Impact of facebook ads for sexual health promotion via an educational web app
T2 - a case study
AU - Gabarron, Elia
AU - Luque, Luis Fernandez
AU - Schopf, Thomas Roger
AU - Lau, Annie Y. S.
AU - Armayones, Manuel
AU - Wynn, Rolf
AU - Serrano, J. Artur
PY - 2017/4/1
Y1 - 2017/4/1
N2 - Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
AB - Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
KW - Adolescent health
KW - Disease prevention
KW - Health communication
KW - Health education
KW - Health promotion
KW - Public health
KW - Sexual health
KW - Sexually transmitted diseases
KW - Sexually transmitted infections
UR - http://www.scopus.com/inward/record.url?scp=85016413997&partnerID=8YFLogxK
U2 - 10.4018/IJEHMC.2017040102
DO - 10.4018/IJEHMC.2017040102
M3 - Article
AN - SCOPUS:85016413997
SN - 1947-315X
VL - 8
SP - 18
EP - 32
JO - International Journal of E-Health and Medical Communications
JF - International Journal of E-Health and Medical Communications
IS - 2
ER -