Impact of facebook ads for sexual health promotion via an educational web app

a case study

Elia Gabarron, Luis Fernandez Luque, Thomas Roger Schopf, Annie Y.S. Lau, Manuel Armayones, Rolf Wynn, J. Artur Serrano

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Original languageEnglish
Title of host publicationHealthcare policy and reform
Subtitle of host publicationconcepts, methodologies, tools, and applications
PublisherIGI Global
Pages990-1003
Number of pages14
Volume2
ISBN (Electronic)9781522569169
ISBN (Print)9781522569152
DOIs
Publication statusPublished - 2019

Bibliographical note

Article originally published in the International Journal of E-Health and Medical Communications (2017) Vol.8(2) p.18-32. doi:10.4018/IJEHMC.2017040102

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