TY - CHAP
T1 - Impact of facebook ads for sexual health promotion via an educational web app
T2 - a case study
AU - Gabarron, Elia
AU - Luque, Luis Fernandez
AU - Schopf, Thomas Roger
AU - Lau, Annie Y.S.
AU - Armayones, Manuel
AU - Wynn, Rolf
AU - Serrano, J. Artur
N1 - Article originally published in the International Journal of E-Health and Medical Communications (2017) Vol.8(2) p.18-32. doi:10.4018/IJEHMC.2017040102
PY - 2019
Y1 - 2019
N2 - Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
AB - Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
UR - http://www.scopus.com/inward/record.url?scp=85059722219&partnerID=8YFLogxK
U2 - 10.4018/978-1-5225-6915-2.ch045
DO - 10.4018/978-1-5225-6915-2.ch045
M3 - Chapter
SN - 9781522569152
VL - 2
SP - 990
EP - 1003
BT - Healthcare policy and reform
PB - IGI Global
ER -