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Implicit relation-aware social recommendation with variational auto-encoder

Qiqi Zheng, Guanfeng Liu*, An Liu, Zhixu Li, Kai Zheng, Lei Zhao, Xiaofang Zhou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Integrating social networks as auxiliary information shows effectiveness in improving the performance for a recommendation task. Typical models usually characterize the user trust relationship as a binary adjacent matrix derived from a social graph, which basically only incorporates neighborhood interactions, and then encodes the trust values of different individuals with the same value. Such methods fail to capture the implicit high-order relations hidden under a graph structure, and thereby ignore the impact of indirect influencers. To address the aforementioned problems, we present an Implicit Trust Relation-Aware model (ITRA) based on Variational Auto-Encoder (VAE). ITRA adopts an attention module to feed the weighted trust embedding information into an inherited non-linear VAE structure. In this sense, ITRA could provide recommendations by reconstructing a non-binary adjacency social matrix with implicit high-order interactions from both indirect key opinion leaders and explicit connections from neighbors. The extensive experiments conducted on three datasets illustrate that ITRA could achieve a better performance compared to the state-of-the-art methods.

Original languageEnglish
Pages (from-to)1395-1410
Number of pages16
JournalWorld Wide Web
Volume24
Issue number5
Early online date21 Jun 2021
DOIs
Publication statusPublished - Sept 2021

Keywords

  • Recommender system
  • Social recommendation
  • Variational auto-encoder
  • Attention mechanism

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