Improving business sustainability through innovation ambidexterity

Seyed Mahdi Vesal, Vida Siahtiri, Aron O'Cass

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Sustainability is increasingly becoming the main objective of businesses. While previous studies have acknowledged that innovation is a significant driver of business sustainability, little is known about how innovation ambidexterity understood as the simultaneous achievement of radical and incremental innovation leads to business sustainability. Hence, this study investigates the relationship between innovation ambidexterity and business sustainability. We further propose that managers’ attitude towards sustainability positively moderates this relationship. Hierarchical regression analysis is used to analyze the hypotheses. Our findings from a survey of 370 SBUs operating in the heavy manufacturing sector in Iran indicate that innovation ambidexterity has a greater impact on business sustainability than radical or incremental innovation individually. In addition, managers’ attitude towards the environment can be considered as a complementary asset to innovation ambidexterity. Our findings provide insights for managers in heavy manufacturing firms to improve economic or/and environmental performance in their journey toward greater sustainability.
Original languageEnglish
Title of host publicationANZMAC 2017
Subtitle of host publicationMarketing for Impact
EditorsLinda Robinson, Linda Brennan, Mike Reid
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Number of pages1
Publication statusPublished - 2017
EventAustralian and New Zealand Marketing Academy Conference (2017) - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017


ConferenceAustralian and New Zealand Marketing Academy Conference (2017)


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