Improving product innovation processes

moving beyond universalistic prescription to encompass diversity

Paul K. Couchman, Richard Badham, Michael Zanko

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)28-36
Number of pages9
JournalCreativity and Innovation Management
Volume8
Issue number1
DOIs
Publication statusPublished - Mar 1999
Externally publishedYes

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