Improving product innovation processes: moving beyond universalistic prescription to encompass diversity

Paul K. Couchman, Richard Badham, Michael Zanko

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	28-36
Number of pages	9
Journal	Creativity and Innovation Management
Volume	8
Issue number	1
DOIs	https://doi.org/10.1111/1467-8691.00116
Publication status	Published - Mar 1999
Externally published	Yes

Access to Document

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